Cirio Tomato Sauce (1921)

Advertisement for Cirio Tomato Sauce (1921) by Leonetto Cappiello is considered to be the "Father of the Modern Advertising Poster". He was Italian but spent much of his time in Paris and had no formal art training.

Cappiello began his artistic career as a caricature artist by illustrating for French journals and was inspired by the works of Henri Toulouse-Lautrec.

Advertising posters were a major form of communication during Cappiello’s lifetime, and he succeeded in reimaging the poster concept to engage audiences with bold experimentation and new graphical styles.

🖨 PAPER

• PREMIUM MATTE ART PAPER — Smooth, heavyweight matte paper designed to showcase artwork with rich colour and exceptional detail.

• NON-REFLECTIVE FINISH — Eliminates glare and reflections, allowing the image to be viewed beautifully from any angle.

🪵 FRAMES

• 30MM GALLERY-QUALITY WOOD FRAME — Clean, modern profile crafted to complement both contemporary and classic interiors.

🖼 MOUNTED PRINTS

• PRECISION MOUNTED — Prints are professionally mounted to keep them perfectly flat and wrinkle-free inside the frame.

🎨 MAT BOARDS

• ACID-FREE, COLOURFAST WHITE MAT — Museum-style mat board with a crisp gallery finish.

• ADDS DEPTH & PROTECTION — Creates elegant spacing between the artwork and glass while protecting the print over time.

🔍 GLASS

• 2MM SCRATCH-RESISTANT GLASS — Crystal-clear glazing that preserves true colour and protects the artwork.

• EASY TO CLEAN — Compatible with standard glass cleaners.

🔧 BACK & HANGING

• ACID-FREE FOAM BACKING — Helps prevent yellowing, moisture damage and mould.

• PROFESSIONAL WIRE HANGING SYSTEM — Balanced, durable and easy to reposition.

🎨 Customised Framing

• Custom sizes available on request

• Custom frame colours available

• Contact support@roguesgallery.co.nz for details

↩️ Returns

• 30-day returns accepted if the art is undamaged

• Option to exchange or receive store credit

• To start a return, contact support@roguesgallery.co.nz