Cirio Tomato Sauce (1921)

Advertisement for Cirio Tomato Sauce (1921) by Leonetto Cappiello is considered to be the "Father of the Modern Advertising Poster". He was Italian but spent much of his time in Paris and had no formal art training.

Cappiello began his artistic career as a caricature artist by illustrating for French journals and was inspired by the works of Henri Toulouse-Lautrec.

Advertising posters were a major form of communication during Cappiello’s lifetime, and he succeeded in reimaging the poster concept to engage audiences with bold experimentation and new graphical styles.

🪵 F̲R̲A̲M̲E̲S̲
• 30mm gallery-quality wood frame — clean modern profile

• Mounted prints stay perfectly flat

🎨 M̲A̲T̲ B̲O̲A̲R̲D̲S̲
• Acid-free, colourfast white mat — polished gallery finish

• Adds depth and keeps print off the glass

🔎 G̲L̲A̲S̲S̲
• 2mm scratch-resistant glass — crystal-clear, true-to-colour

• Easy to clean with standard glass cleaner

🖇️ B̲A̲C̲K̲ & H̲A̲N̲G̲I̲N̲G̲
• Acid-free foam backing — resists yellowing, moisture & mould

• Wire hanging system — balanced, durable, easy to reposition

🎨 Customised Framing

• Custom sizes available on request

• Custom frame colours available

• Contact support@roguesgallery.co.nz for details

↩️ Returns

• 30-day returns accepted if the art is undamaged

• Option to exchange or receive store credit

• To start a return, contact support@roguesgallery.co.nz